factoreal

Client

Factoreal

Screens

500+

Timeline

08 Months

Business Type

B2C

Factoreal is a customer engagement platform that creates a seamless experience for its customers through every possible channel and helps them grow their business.
We were approached to design a web application with a major goal to properly organise the flow.

The Challenge

Factoreal had a clear idea of launching a platform which deals with all-in-one omni channel user retention service.

Key Challenge

  1. Simplifying the process in the dashboard and making it more informative
  2. Striving to instill trust within users
Empathize

Empathize

We understand the experience, situation and emotion of the person who we are working for.

Define

Define

We process and synthesize the findings in order to form a user point of view that needs to be addressed.

Ideate

Ideate

We focus on idea generation. We explore a wide variety and large quantity of ideas to go beyond the solutions.

Prototype

Prototype

We build to think. A simple and fast way to shape ideas so users can experience and interact with them.

Empathize

We focused on understanding our customers, by searching and gathering information about their business. During this phase, we understood our user goals as well as business goals, followed by defining an user persona.

Define

We came across with multiple solutions using techniques such as brainstorming and problem solving, that can significantly enhance the value of an ideal solution.

goal
goal

Ideate

To be able to lay out all that information into the interface of our product, making wireframes is a necessary step. We initially made sketches to facilitate the visual hierarchies and structure. Then proceeded to digitise them into Lo-Fi prototype.

goal

Visual design

We let visual designs play a major role in enhancing the product’s creative appeal and usability. We designed the necessary features to generate an interface that improved user experience and is growth driven.

goal

Typograpghy

Poppins

  • Aa
  • Bb
  • Cc
  • Dd
  • Ee
  • Ff
  • Gg
  • Hh
  • Ii
  • Jj
  • Kk
  • Ll
  • Mm
  • Nn
  • Oo
  • Pp
  • Qq
  • Rr
  • Ss
  • Tt
  • Uu
  • Vv
  • Ww
  • Xx
  • Yy
  • Zz
  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • !
  • @
  • #
  • $
  • %
  • ^
  • &
  • *
  • (
  • )

Primary Color

#F27C58

Secondary Color

#242424

#6E6E6E

#A8A8A8

#DEDEDE

goal
goal
goal
goal

so what’s next

Got a project?

project-talk