Agile Marketing: Obstacles and their solutions

Over the past few years, companies are adapting to agile marketing methodologies to match up with the unprecedented need for speed and flexibility. The agile methods are different for different industries. The methods used for agile software development will not be the same for agile marketing. The main goal of agile marketing is to streamline and rearrange the existing process that benefits the marketer and the entire enterprise. Agile marketing is a more experimental approach where a substantial amount of learning experience is obtained instead of measurable failures.