What is the right User Research for you?
As businesses realize the importance to drive a consistent UX strategy, they are looking to go beyond.
Prioritizing users and putting them first brings success to any business. In this digital era, every business comes online to increase its user base and retain its existing customers. Less than 15 seconds. Yes! You got it right. It is that time you have to convince your audience. The UI/UX plays a vital role in converting your audience to customers. It provides you, with a digitally appealing platform by grabbing their attention, engaging them, and providing what they want.
Let's read further to know how to make the best of UI/UX to benefit and boost your business.
The ultimate aim of UI/UX is to grab the attention of the users and meet their requirements. Inculcating the following criteria will lead to Good UI/UX designs.
Visuals attract the attention of the users and make them stay on the page. Colours, gradients, patterns, photos, illustrations, icons, and animation are made appealing to make the user stay longer. The composition of the page makes users see what you want them to see and guides them throughout the website or app.
Best UX designs are crafted smoothly in a way that users barely notice that they are navigating. The switch from one point to another should be along with the flow in conjunction with labels, links, and other UI elements. The best navigation promotes usability.
The supreme aim of UI/UX should be to satisfy the user's needs. This lies in the usability of how the app works or the service is provided. Fundamental questions should be met, like
Is the app or website easy to understand and learn?
Does it provide the solution needed?
Can I remember the flow of the app?
What if something goes wrong?
Consistency in UI/UX is about making sure the elements in the UI are uniform and behave in the same way. Consistency provides users with a sense of control, reliability, and familiarity. Being consistent improves usability, eliminates confusion, triggers the emotional response, providing them the confidence to move around the app or website.
Users love changes. Changes keep the interface fun and exciting, by preventing users from getting bored of using the same system. Change shows innovation and another dimension of the product. The elements like virtual content, layout and navigation can be altered to show the change. The frequency of change depends upon the product and service provided. Being strategic about the change benefits achieving the highest possible impact.
Handling the UI/UX with the knowledge cited above will boost the business to the next higher level. Small businesses can be benefited, in the following ways.
UI/UX plays a significant role in brand identity. People recognize the brands with the logos, colours, fonts, and design patterns. Distinguishing your brand among your competitors is called branding. The role of UI/UX in branding needs to be frank and understandable with the friendliness of the interface.
Every element of the UI should reflect the ideology of the brand. Before designing and wireframing, extensive research is needed to know the in and out of the brand. Fundamentally answering the question of who, what, why, should be mandatory. Such wise, UI/UX will pave the way for understanding the customer to fulfil their requirement.
The happy audience uses the app repeatedly and for a long time. An effective UI/UX brings in repeated customers thus increasing traffic, sales, and conversion rate. The best examples are Instagram and amazon.
A consistent, streamlined UI/UX brings in fewer issues that increase customer credibility and loyalty which is directly proportional to sales. Prioritizing customer support and satisfaction is indispensable. Fixing the cause for the question and making them feel heard will create a connection which will lead to retention.
UX creates scenarios to streamline the process, consequently minimizing the time for rework and enhancement. The inclusion of social sharing buttons will help to promote the website, which in turn brings in viewers thus increasing traffic. UX has become an integral part of SEO. Unlike ranking a site was based on keywords and backlinks, integrating certain methodologies in the UX design will automatically boost the SEO, thus reducing the marketing cost.
Simplifying the navigation using an SEO-friendly layout, utilization of search data properly, optimizing the site load speed, and responsiveness are good practices for UX to effectively leverage the SEO performance.
To wrap up, it is significant that the UI/UX needs to be simple, direct, understandable, and user friendly. Enhance your small business by incorporating the ideas mentioned in this article. Awareness of knowing the difference between UI and UX will be a great initiative. Performing extensive research and then executing the UI/UX will aid you in user retention thus facilitating traffic and increase in sales.