Designing for the new normal
Due to COVID-19 global pandemic, the amount of people deemed safe to gather in a single place has dropped from thousands to ten. From bulk-buying to online shopping, people are changing what they’re buying. It is clear that the continuous improvement we have seen taking place with our online shopping experiences has affected our expectations for shopping in the “real world”. Shopping on the go is no longer a trend but a daily routine.
The focus on an emotional connection with the customer that eventually becomes brand recognition. The growing eCommerce market represents many opportunities for retailers. Those that recognize the importance of UX and follow best practices for the eCommerce user journey can remain competitive.
Our expertise in Retail
Hands-on experience
We create durable bonds between your customers, products, services and brand.
Knowledge
Leave a inheritance of thought, action and outcomes for communities and within people’s lives.
Understand & Feedback
To evolve with the customer requirement is the only choice to mount climb the journey ahead of competitors.
User Testing
We pay close attention to current trends and customers' expectations.
Team
We have a very reliable and passionate group of expert UX and UI designers.
Winning Strategy
We craft focused strategies to realize market-changing ideas.
Our design can improve workflow and efficiency
UX design plays a pivotal role in the success or failure of any ecommerce activity, and it is not just limited to aesthetics. With the increased and projected growth in online shopping, retailers who follow key eCommerce UX design principles can capitalize on a tremendous market growth.
01. Simplified Navigation
Visual simplicity maintains whitespace that focuses visitors on calls to action (CTAs) by isolating them from other elements. It creates contrast by displaying elements in a way that make them stand out. It must act as the main gateway between your product or service and the user.
02. Faster checkout process
Minimal form fields, seamless feel on checkout page, numerous payment methods help the customer with faster payments.
03. Eye Catching Headlines
We consider the headline as a “hook” that either catches or loses the visitor. Headlines must be able to engage their consumers and should convey the essential message.
04. Emphasize Important Information
A clean and uncluttered user interface which allows visitors to probe and navigate the website without hesitation, giving them what they came for in the shortest time possible.
05. High Impact Imagery
Every person is subject to psychological principles and rules. We use empathetic images that are relevant to the context of the user. This allows for a better connection at an emotional level and conveys feelings of empathy to the user. A great image helps tell the story, demonstrates the product effectively and videos on landing pages will help persuade visitors to act on the call to action.
06. Colors and Its Importance
Appropriate color palettes improve the user interface and help guide the behavior of users. Depending on the product/service, usage of colors that convey the right message which is directly tied to copy readability.
07. Responsive layout
A responsive layout offer feature and content parity and can avoid the massive amount of traffic that comes from mobiles and tablets user.
Deliver a better user experience
The user journey includes
01. Intuitive Website
An eCommerce website needs to grab the user’s attention by clearly and quickly showing what it sells. Specific Call to Action on websites must help the user to move to the next step in the shopping process. Creating a custom landing page for common product search terms increases a retailer’s chance of ripping a sale.
02. Search and Browse
Predictive search or autocomplete help users see options quickly. Websites can support the shopper in sighting mode by showing them new or best-selling products and allowing them to easily and clearly search displaying overall product categories.
Filters can be applied to categorize the product including the size, color, or price. The users must also be able to remove all the filters at one go.
03. Product page
Putting the Add to cart button or buy now button in the prominent place on the screen. Visual hierarchy to give the user the right amount of information as they need it.
04. Cart
Before the consumer finishes their purchase, show them a clear and concise order summary that includes items purchased, the quantity and price of each item, and the order total. Allow the user to edit any items they may want to update or delete, and include a shipping summary.
05. Checkout
Eliminate the extra obstacle of building an account or logging in by allowing consumers to check out as guests.
06. Confirmation
Once the consumer completes the purchase, provide them confirmation that includes successful payment processing and delivery details like address, delivery method, and expected delivery date.
Statistics on deep industry research
81% of companies who provide great customer experiences and customer satisfaction do much better than their competitors.
56% of respondents expect a variety of payment options on the checkout page.
71% of respondents confirm that video on landing page of website conveys product detail better than content
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