Desktop vs Web App
In a hyper-connected world, we are always looking to find better tools, technologies and solutions to improve the way we work.
With the increase in smartphones, mobile has become a very popular device for people everywhere. Now, we can use our phones to do almost all our daily activities like buying goods, booking tickets, paying bills, ordering food, travel and so on. It has made the world more connected and reduced the distance between people and countries. But, how much do we know about the average mobile user? Do we know that the amount of people with a smartphone will reach 6.1 billion by 2020? It amounts to more than 80 percent of the population compared to just 18 percent in 2008 when the first iPhone was launched.
A recent study conducted on mobile apps usage found out that consumers downloaded 178 billion apps in 2017, and the number is expected to increase to 205 billion this year, and 258 billion in 2022. The mobile app market is well on its way to become a much bigger force in the future. For a business, it brings new opportunities and challenges to expand their growth across new territories and become more tech-savvy as their customer demand mobile-centric services. Many businesses are looking to build a successful business app to thrive in the competitive app market. However, it is crucial to understand the importance Of UI/UX Design in the development of mobile apps.
A mobile app has to offer a good user experience. The role of the UI/UX designer is to improve the visual appearance of your app and functionality, and the overall mobile experience. It is important to design an app keeping in mind the user needs and goals. We also have to consider how to make the app more attractive and engaging to the user.
With improvement in mobile technologies, it has become possible to use a variety of tools and framework to deliver a great UX design. For a company specializing in developing mobile apps, user experience (UX) design in iOS and Android, is an important part of the design process. It involves lots of research as well as planning for what you need, what your users’ demand and what your app should be about.
When designing for mobile, you need to focus on your target audience to know more about what kind of products they want to use. Through user interviews, research and competitive analysis, you should be able to create personas of your user to predict their behavior and response to an app. Initially, it can be difficult to convince the customer that your product is the best version available in the market, especially when you are a new player. But, you need to help the customer become more familiar with using your product. By understanding customer motivations and preferences, you will be able to provide the right solution to meet their requirements.
As the number of web users on mobile devices is rapidly increasing, every business understands the need to build a responsive mobile site for users. It’s better to get your product out there with a mobile-first strategy to help people give feedback and learn quickly from other users. 76 percent of millennial say their phone is useless without mobile apps and 74 percent open an app when bored. It is important to avoid too many actions and unnecessary functionalities, and ensure a uniform experience across devices.
The purpose of design is to make people fall in love with your product. Customers want to be impressed by the product. You can use videos, animations and games to improve engagement. If customers are not able to find the product engaging, they will rarely make a purchasing decision. A business should be able to convey their ideas and innovations to the customer. Designers need to keep it simple and clear, helping people quickly understand how to use the product to their advantage. You also need to be aware of whether the user is experienced or using the product for the first time. Considering this fact, designers have to figure out how to bring highly-interactive elements of the design into the front.
It is one of the most important aspects of mobile app design. Mobile users usually interact with an app for short period of time. They want to achieve results quickly and reach their destination faster. A designer should be able to provide a more informative tour screen to benefit the user when they are operating the app for the first time. Put some time into creating an on boarding experience. After a successful on-boarding experience, only 9% of the users abandoned their apps and 61% of the users will visit the apps 11 times more.
It’s a process you need to follow to make the final improvements in the product. As the product design is now ready, you need to look for any inefficiencies or flaws that you have missed in the UX building stage. You can test it by yourself or on potential users to ensure that the UX of your product is user-friendly, interactive and provides the desired outcome. This is the final stage before the development team takes over. You can apply various testing techniques to indentify a problem and quickly eliminate them.